The Flood: Rotterdam Biennale

Rather different from the 150-year-old notion of travel as a form of escape into otherness, tourism today has become equated with life, transforming travel from an extraordinary event into a more everyday activity that relates to all other aspects of life. Leisure travel has extended into every other possible segment such as business, conventions, gastronomy, religion, adventure, health, sport, culture, entertainment and student travel. This constant reinvention of the social aspects of tourism clearly affects the way cities and territories are transformed. It is quite paradoxical that newly created tourist destinations in Mexico have become alternative ʻcitiesʼ that are crucial to national economies and provide increasing quality of life, whereas ʻtraditionalʼ and ʻhistoricalʼ coastal cities have not been able to capitalise on their heritage and transform themselves into international tourist destinations. With two oceans and more than 10,000 kilometres of coastline and as a neighbour to the country with the largest number of potential tourists, it remains paradoxical that beach tourism in Mexico is concentrated in just a very few localities along the Pacific and Caribbean coasts. Imagining new relationships with the environment and infrastructure, as well as with the way we understand and construct new urbanities will be the task of Mexican planning in the 21st century.

Postcards from Mexico: Tourism=Life region/country: Mexico

Project for the mexican pavilion for the 2nd International Architecture Biennale Rotterdam (2005)

Guest Curator: Jose M. Castillo

Team: Salvador Arroyo | Xavier Calderón | Fernanda Canales | Alejandro Hernández | Juan Carlos Tello | Gustavo Lipkau | Enrique Martín-Moreno | Rozana Montiel | Armando Oliver

Guest Artists: Claudia Fernández | Thomas Glassford | Silvia Gruner | Jonathan Hernández

Sponsors: Consejo Nacional para la Cultura y las Artes | Instituto Nacional de Bellas Artes | Secretaría de Relaciones Exteriores | Embajada de México en los Países Bajos | Consejo de Promoción Turística de México | Fonatur | Aeroméxico | Promocoma

Text taken from the catalog of the 2nd International Architecture Biennale – Rotterdam, The Netherlands